What’s this? Must be new, I count on The Impusive Buy for my new grub tipoffs but I don’t see it there, yet. Saw this at Price Chopper this evening and grabbed both flavors of Cheez-It Loaded Popcorn Cheddar and White Cheddar, both made with real cheese. I like cheese popcorn and Cheez-Its, so why not? Looks like they’ve been around for a short time as there are a few reviews online, but they just came out in February.

So far I’ve tried the Cheddar and been underwhelmed. The popcorn itself is quite decent – uniformly large, round kernels. Unfortunately a lot of husk still attached to each, so have a drink handy and look forward to making a lot of awkward noises trying to free them from parts of your mouth. The cheese coating is ubiquitous and strong without leaving much of a cheesy glove on your hand, which is nice. I get pretty much zero “Cheez-It” flavor from the cheddar, though, which is disappointing. I guess I can finish the bag, but I’m hoping for better from the White Cheddar and comparing it to Smartfood.